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VOL. 7, ISSUE 1 (2025)
Smiling through the screen: A critical review of mass media campaigns in oral health
Authors
Dr. Aayushi Kaushik, Dr. Supurna Pandit
Abstract
Mass media campaigns play a crucial role in
promoting oral health by reaching large audiences through various platforms
such as television, radio, social media, and print. These campaigns aim to
raise awareness about the importance of oral hygiene, prevent common dental
diseases, and encourage healthy behaviors, such as brushing twice a day,
flossing, and visiting a dentist regularly. Effective mass media campaigns
often use compelling messages, educational content, and appealing visuals to
resonate with diverse populations, including children, adults, and seniors. The
impact of such campaigns can be seen in increased public knowledge, shifts in
attitudes toward dental care, and improved community health outcomes.
Additionally, these campaigns can address specific issues, such as the dangers
of tobacco use, the benefits of fluoride, or the importance of a balanced diet
for oral health. Collaboration between government health agencies, non-profits,
and dental professionals is often central to the success of these campaigns. By
leveraging media's wide reach and engaging storytelling techniques, mass media
campaigns can make oral health a priority, leading to lasting positive effects
on public health. Overall, they serve as an essential tool in the fight against
preventable dental diseases and in promoting a culture of oral health across
society.
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Pages:35-37
How to cite this article:
Dr. Aayushi Kaushik, Dr. Supurna Pandit "Smiling through the screen: A critical review of mass media campaigns in oral health". International Journal of Dental Sciences, Vol 7, Issue 1, 2025, Pages 35-37
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